JDI Research Newsletter (June)


JUNE 2017


Many of you may not be aware we have a new operating division, RRS – Respondent Recruitment Services. Although through JDI we have always offered Recruitment as a service, it has now become such a growing demand that we have a whole new business in the LAD Group of Companies. Over the last few months the demand for recruitment has more than doubled proving that quality, service and convenience of co-ordination under one roof is a winning combination.

Our New Recruitment Manager Astrid deals with all client queries, recruitment bookings, cost estimates and co-ordinates with various Recruitment Teams and clients to ensure success to research projects. Astrid comes from a Management Position in the Legal Field so her multi-tasking skills, diligence and ability to excel under pressure makes her the ideal person to run both in venue and outside venue Recruitment Projects.

Here are a few words from some of our existing clients who run their recruitment through JDI Research and RRS:

“JDI assist our UX team with user recruitment for our monthly in-house usability testing. I find their service to be consistently of a high standard. The staff at JDI are professional, personable and most importantly reliable, removing the stress out of our testing days by managing all our recruitment requirement on their side.”

  • Carryn Hone from Tyme Capital

“Working with JDI is always a pleasure – particularly because you know you are in professional hands. Given very tight deadlines, they managed to recruit a great set of respondents in a highly specialised and niche market. The level of service and quality of work is always of the highest standard.”

  • Lebogang Sekoto and Mosidi Seretlo Marketing Consultants

“I have had a great experience with JDI with the projects that we have worked with them on. Their hospitality and professionalism exceeded my expectations. I would recommend them to any company.”

  • Ayanda Mbonambi from Liberty Group

Did You Know?

The SAARF LSM (Living Standards Measure) has become the most widely used marketing research tool in Southern Africa. It divides the population into 10 LSM groups, 10 (highest) to 1 (lowest).
Previously eight groups were used but this changed in 2001 when the new SAARF Universal LSM consisting of 10 groups was introduced.

The SAARF LSM is a unique means of segmenting the South African market. It cuts across race and other outmoded techniques of categorising people, and instead groups people

according to their living standards using criteria such as degree of urbanisation and ownership of cars and major appliances.

SAARF was awarded the prestigious AAA “Media
Innovator of the Year” award in 1993 for its contribution in helping marketers, advertising agencies and media owners define their target markets more precisely using the SAARF LSM groupings.


Our team at JDI Research and RRS want to thank all clients for the work we have done together so far this year and as we move into the second half of the year we look forward to maintaining and growing these relationships as well as developing new ones.

JDI Research Newsletter (June)